"You know, everybody has a cell phone, but I don’t know one person who likes their cell phone. I want to make a phone that people love."
- Steve Jobs
At LiveSafe, I lead design for over 2 years which included everything from business cards to the backend dashboard, the mobile iOS and Android app. Extensive user research and testing with low and high-fidelity prototypes were a part of my daily workflow.
“As far as the customer is concerned, the interface is the product.”
- Jef Raskin
Most of the web design I create involves a 12-column grid like Bootstrap. Using front-end systems enables the design to remain consistent. No need to reinvent a new paradigm for the heck of it. The work below is mostly high-fidelity. If you'd like to see low-fidelity web, there is some in the low-fidelity category.
While it is easy to get caught up in the buzzword "user testing," not everyone knows exactly what it means. There are many flavors or user testing; Including the scripted, task-oriented prototype test to the more casual, open-ended, user feedback test. Depending on the project, both sorts of testing may be valuable.
At the end of the day, the objective of user testing to understand how well your users comprehend what you have put out there. Additionally, if comprehension exists, does is resonate with your target audience?
A lot of time and money can be saved by working in low fidelity for as long as possible. Inexperience visual designers will want to cut their teeth early, but it is important to stay patient. Conversations and iterations around the critical path are the most important part of design. Making is visually appealing and easily understood happen only after the critical path has utmost clarity with all parties of the product development team.
“Designers shooting for usable is like a chef shooting for edible.”
- Aarron Walter
“Design must seduce, shape, and more importantly, evoke an emotional response.”
- April Greiman
While first developing a product, creating a style guide that when resonate with the target user helps developers create consistency as they build. Without a guide, lots can be left to interpretation.
“White space is to be regarded as an active element, not a passive background.”
- Jan Tschichold
Most people feel burdened by emails and the over-abundance of information in their inbox. Curated content (with a sense of humor) will engage your audience. Respect the fact that they are busy and make your emails worth their while.
Print isn't a big as it once was, but a polished business card and relevant custom posters go a long way when you are developing a brand. Below you can find the business cards I designed for LiveSafe, as well as posters that were hung throughout our new, Georgetown office.
Admittedly, infographics are a bit of a trend and my prediction is that they will morph into more interactive visuals as time goes by. With that said, I think the reason for their popularity is the desire to have content and information displayed in an engaging way. In the information age, the content that is visually sculpted, will win.